Gain a comprehensive roadmap—from data collection and audience insights to analysis, visualization, and performance measurement. Designed by top industry experts, this course blends proven analytics strategies with hands-on tools and the latest AI-driven applications to empower every step of your data-driven marketing journey.
Data and Web Analytics Course Overview
Master AI-enhanced data and web analytics—from gathering insights to actionable reporting.
Learn how to design and implement analytics frameworks, interpret key metrics, and create impactful dashboards with tools like Google Analytics, Tableau, and AI-powered analytics platforms. From data tracking and audience segmentation to real-time reporting and campaign optimization, you’ll gain practical skills to measure and improve digital performance at every stage.
- 4 Interactive Modules
- Associate Level Certification
- 10.5 Hours of learning content
- DMI Professional Membership included
- Access to the world’s largest library of digital marketing resources
- Practical Toolkits and Templates
Who is the Data and Web Analytics Course for?
Data Analysts & Marketing Strategists – Professionals seeking to leverage AI-powered analytics to drive smarter marketing decisions.
Digital Marketers & Campaign Managers – Those aiming to optimize campaigns through precise measurement, segmentation, and performance tracking.
Business Intelligence Professionals – Analysts wanting to sharpen skills in web data visualization, reporting, and insights generation.
Small Business Owners & Entrepreneurs – Business leaders looking to make data-driven decisions without relying on external agencies.
Marketing Managers & Team Leads – Executives focused on improving campaign ROI through better data interpretation and automation.
Why Choose the data and Web Analytics Course?
Unlock the full potential of your data with industry-leading techniques and AI-enhanced tools. This course provides you with the expertise to collect, analyze, and visualize data that drives impactful marketing strategies. You’ll learn to implement tracking systems, generate insightful reports, automate data workflows, and optimize campaigns based on clear performance metrics. Crafted by experts, it combines practical tools and proven methods to make your analytics work smarter for you.