This course covers the fundamentals including digital tools, technologies and uses. Learn about digital transformation, the use of AI, social media and digital strategy. Perfect for non-marketing teams building their digital awareness.
The course only takes six hours but what you learn is all the key stuff. White-hot thought and practice.
Tactics and techniques to make your business goals actionable. How to equip your team with digital superpowers.
The six modules:
1. Foundations of Digital
2. Web and Email
3. Social Media
4. Social Customer Service
5. Challenges and Risks
Who is Digital Marketing Essentials course for?
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- Anyone who knows there’s a bigger game out there and wants in
- Experienced professionals who’ve taken their vision as far as they can go without digital skills – and plan to fix that
- Entrepreneurs who want to be more entrepreneurial
- Inspired career changers
- Sales, Finance or HR professionals
DMI ESSENTIALS is for anyone who understands the importance of staying relevant; who knows the game has changed – and won’t stop changing anytime soon. Digital has transformed customers’ behavior too, so an understanding of key digital concepts is essential in reaching, engaging and retaining them. It’s about taking back control, responding dynamically and creating change in your career and in your organisation.