Digital Marketing Strategy

Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.

Why Digital Marketing Specialist in Digital Marketing Strategy?

Because it helps you look better, travel better and play the long game. Once upon a time digital marketing was a wild space, filled with great innovative people and some who simply talked a good game. But now, we’ve built a Certification Framework which helps real skills get recognized and rewarded. It’s meaningful and it’s working. Bluechip global brands, innovators, training companies and even universities in over 90 countries recognise and use Digital Marketing Institute’s Certification Framework.

Your DMI Certification:

• Gives you the skills you need to speak loud and clear to the right audiences
• Tells the world what you knowand what you can do – your DMI Certification acts like a magic key. Doors open
• Means you travel well between different opportunities and countries. It’s your oyster
• Align your certification globally, matching standards used across international qualification frameworks.
• Gives you powers you may not yet even understand, yet whose awesome potential will reveal itself in new and startling ways throughout your career

Who are digital marketing specialist courses for?

• • Sharp and experienced players of the digital sales and digital marketing game who aren’t content to be mere players anymore
  • Sales professionals. Marketing Managers.Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialized
  • Inspired career changers.
  • Entrepreneurs who want to be more entrepreneurial

Purpose of the course

The Professional Diploma in Digital Strategy and Planning from the Digital Marketing Institute is designed to equip professionals with the skills to become effective digital strategists and leaders. The course focuses on deepening knowledge in digital marketing tactics, strategy execution, marketing communications, and omnichannel campaign management. It aims to help participants develop and implement comprehensive digital strategies that align with business objectives and drive measurable results.

Modules of Visibility

Your program involves nine modules of white-hot insight and practice. What you are acquiring is strategic powers:

1. Introduction
2. Traditional Communications
3. Digital Communications
4. Digital Channels
5. Marketing Automation
6. Budget and Resourcing
7. Big Data and Analytics
8. Digital Leadership
9. Strategy Formulation and Plan